Growth & Performance Marketing Manager (m/f/d) – B2B SaaS

Are you keen to build a scalable growth and marketing engine from scratch that works?

You will build it together with the founder, with an AI-first approach. The B2B SaaS platform already has more than 1,000 happy customers.

You will build digital campaigns that deliver measurable results.

Your responsibilities

• You will build and manage the paid acquisition strategy, channel mix, campaigns, budgets and scaling logic, taking a hands-on approach.

• You will systematically test audiences, messages, creative assets, offers and landing pages.

• You will make the CAC transparent by channel and segment, and manage funnel baselines, bottlenecks and conversion experiments.

• You will set up attribution, event logic, data hygiene and reporting so they are ready for use.

• You will set up email outreach or take over existing activities, and assess deliverability, responses and conversion.

• You will turn insights into positioning, funnel improvements and product feedback in collaboration with the product and sales teams.

• You will establish backlogs and a learning rhythm, and use organic content and community input to support paid activity when needed.

What you bring

What you should have:

• At least two years' experience at a B2B SaaS startup with over €1m ARR

• A paid project you managed independently, with a monthly budget of at least €20,000 and 2x ROAS

• End-to-end responsibility for CAC, ROAS and conversion

• Experience in digital marketing and hands-on management of paid campaigns

• Independent creation of digital advertising materials, from creative assets to copywriting

• Professional German at negotiation level

Experience with the following is a plus:

• Self-developed AI workflows for automated campaigns and content creation

• Product-led growth campaigns to acquire users for a free trial

• Managing multiple paid channels

• Good working English for tools, platforms and specialist sources

What makes this role interesting

From the outset, you will take on visible responsibility for building the growth function and have a direct influence on the growth architecture. The existing organic foundations of reach, specialist content, community, product and customer feedback offer a concrete starting point for expanding acquisition.

The role is initially focused clearly on practical delivery. As the function grows, broader growth and demand generation responsibilities may follow, along with the possibility of building a setup with agencies, freelancers or a team.

How you work

Short decision-making paths, direct collaboration with the founder and rapid experimentation shape the way of working. You will also work with the product, engineering, sales and customer success or support teams.

Terms and conditions

• Permanent, full-time employment

• Location: Cologne-Ehrenfeld

• Hybrid working, with four days per week in the office and one day working from home

• Modern office, up-to-date hardware and software, and team activities

Interested?

We look forward to a first confidential conversation. Apply directly through our website or arrange an informal call with our recruitment consultant.